Outreach to the C-suite on LinkedIn and by phone, timed to a public signal that they are already trying to fix the problem, and backed by warm introductions. Run by me, not an SDR team.
$3M in sales opportunities from 8 meetings booked in two months for an AI transformation startup.
Ex-McKinsey · Former senior data scientist at Fannie Mae · Former startup CEO and Head of Sales · Founder of FRC Austin, a 700+ member founder community
Blast 10,000 contacts, hope 1% reply, call it a numbers game.
You pay for volume and get burned inboxes, a damaged brand and meetings with people who were never going to buy.
Wait for the signal. Companies broadcast their problems before they buy: job postings for roles they cannot fill, news about margin pressure, new finance leaders, platform migrations, funding.
I reach out when the buyer has already recognized the problem and started trying to solve it.
A few of the moments when a supply chain buyer is most likely to take a call.
| Signal | Why it matters |
|---|---|
| New CFO or controller in seat | The first 90 days are spent auditing every cost line. |
| PE-backed company ahead of a board meeting | There is pressure to show margin wins before the meeting. |
| Carrier general rate increase announced | Freight spend is suddenly under review. |
| Peak-season ramp | Operations pain is loudest and budget gets released. |
| ERP or shipping-platform outage or migration | Trust in the current stack is low. |
| Post-acquisition or pre-exit portfolio company | Integration and cost-out mandates come from the top. |
| Hiring spike for logistics analysts or freight audit roles | They are trying to solve it with headcount. |
Not a menu of services. Each surface feeds the next, and all of them start from the same signal.
Find the companies that are in pain and already looking.
Personal LinkedIn conversations and cold calls to decision-makers. No cold email blasts.
I map your founders' and team's existing relationships for warm paths into target accounts, alongside my own network. A warm path is often the fastest route to a first meeting.
Small rooms where your buyers meet you face to face, run on the playbook behind 100+ person founder events.
With buyers who have a reason to talk now.
Case study. An AI transformation startup
I targeted industries under structural financial pressure from AI.
Within them, I identified companies actively trying to solve it, using job postings and news signals.
I went direct to the C-suite through LinkedIn and cold calling, and amplified with warm introductions from my personal network.
Before we start
I map your ICP and hand you ten strategies and hypotheses worth testing. Yours to keep whether we work together or not.
Week 1
I learn your brand and refine the ICP up close. We pick the first hypotheses.
Weeks 2 onward
Two hypotheses tested in parallel, about two weeks each, so three to four per month.
Every month
We review results together, cut what is not working and double down on what is.
Month 3
Scale the winning plays, layer in network activation and events. You end with a full calendar and a documented system you own.
I started my career at McKinsey, then spent years as a senior data scientist at Fannie Mae, where I learned to trust signals over opinions. Later I founded a startup, ran it as CEO and led sales myself. I know how it feels to need meetings and to be pitched by agencies that promise them.
Juniper Intros is the service I wanted to buy back then. I build every system myself: the lists, the signal tracking, the outreach. You work directly with me. A junior SDR never writes to your buyers.
I also lead Founders Running Club in Austin, TX, a founder community of 700+ members whose events regularly draw 100+ people. Running its events taught me how to fill a room with the right people. That is where the events playbook comes from.
Katya Marchenko
Three-month engagements, starting at $5,000 a month.
Every engagement starts with the free audit, so you see my thinking before you spend anything.